Whereas paper was once the most trusted and commonly used form of communication both inside and outside the workplace, it has now given way to the cell phone, which 85 percent of American adults now get their news from. It is because of this reason that there has never been a better time to implement an employee app.
However, just creating an app and putting the exact same content on it as before is going to result in significantly lower levels of engagement from employees. Just like any other form of communication, an employee app has a specific type of content that works best on it.
If you hope to get your employees engaged with the content that you are putting on it, then you need to realize what the recommended format of the content is and start putting only that type on the app. Here are a few easy ways to make sure that your content is optimized for use in an employee app.
Smaller Sentences and Paragraphs
When you have a lot of information to get across, it can be quite tempting to keep writing and writing until you have hundreds of words bunched into one long paragraph. Unfortunately, if you try to publish this on an employee app, it is going to scare away the vast majority of employees before they even get a chance to get down to the important information.
When someone opens up a piece of communication on an app and sees an endless block of text, they are far less likely to read it. By taking advantage of white space through the use of smaller sentences and much shorter paragraphs, you can help to create a more digestible piece of content.
Go Over or Under 600 Words
Even if you are taking advantage of white space, having too many words is still going to create a piece of content that most employees will not bother reading. The key to getting the highest amount of engagement as possible is to create something that can be completely consumed within a 10-minute window. The key to doing this is keeping the content at a lower word count.
When it comes to an employee app, the vast majority of content should be under 500 words. However, for those times when you need to get across an in-depth topic, it is okay to create a longer piece of writing. Just make sure that you make it at least 800 or 900 words in order to give yourself enough room to pack it full of value.
Only Involve Relevant Employees
There is nothing worse for an employee than having their phone repeatedly go off with notifications regarding communication that is not even relevant to them. That is why you need to make sure that the content that you are putting on your employer app is directly relevant to the people who are going to be reading it. The best way to do this is to create smaller segregated groups of employees within the app and then send communication to the groups that will benefit from reading it.
By involving these tips in the creation of your employee app content, you can help to make sure that it is properly optimized for the platform. To help further optimize your employee app performance, contact us today.
