With the world becoming more fast-paced and tech-driven, organizations face the unique challenge of engaging disconnected workforces with employees who do not have regular access to email or office technology. This often includes field workers, healthcare staff, retail associates, and manufacturing teams. Traditional communication methods like email or intranet platforms are ineffective for these employees, leading to a lack of engagement, missed updates, and a disconnect from the company culture.
Mobile solutions offer a powerful way to bridge this gap. By leveraging mobile-friendly platforms, organizations can ensure their messages reach all employees, no matter where or how they work.
The Importance of Reaching Disconnected Employees
Disconnected employees often feel uninformed or undervalued, which can result in low morale, decreased productivity, and higher turnover rates. According to the Checkr Workplace Disconnect Survey, 65% of employees feel that communication gaps exist between them and their employer, and 42% say these gaps negatively impact their ability to do their jobs effectively.
Mobile platforms provide an efficient and effective solution. According to Email Monday, 81% of people check their email on their smartphones, but disconnected employees often need more accessible tools tailored to their job requirements. Additionally, mobile apps boost worker productivity by 34%, allowing employees to spend less time searching for information and more time focusing on their responsibilities.
When employees feel connected to their organization, they are more engaged, productive, and loyal. Engaged employees are 23% more productive and 68% more likely to stay with their employer.
Challenges of Engaging Disconnected Workforces
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● Limited Access to Technology: Many employees lack regular access to email or desktop platforms, particularly in industries like retail, healthcare, and logistics.
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● Fragmented Communication Channels: Important updates often get lost when multiple, uncoordinated systems are used.
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● Time Sensitivity: Real-time updates are critical for industries where immediate actions are required, such as healthcare or logistics.
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● Employee Frustration: According to Checkr, 41% of employees feel that their organization’s lack of accessible communication tools directly impacts their job satisfaction.
Despite these challenges, 68% of hybrid employees report that flexible work arrangements improve their work-life balance, underscoring the value of accessible, mobile-first communication tools to enhance engagement.
Read More: Personalize Employee Communication with an Employee App: Tailoring Messages for Maximum Impact
Mobile-Friendly Platforms: The Solution for Modern Workforces
Mobile solutions address these challenges by bringing communication directly to the employee’s pocket. With smartphones being nearly ubiquitous, mobile apps are an effective way to connect with employees wherever they are. Key benefits include:
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● Real-Time Updates: Deliver urgent information instantly, such as shift changes, safety protocols, or policy updates.
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● Centralized Information: Consolidate key resources like benefits, schedules, and company announcements into one easily accessible platform.
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● Ease of Use: Simple, intuitive interfaces ensure employees can access information quickly, without a steep learning curve.
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● Customizable Content: Tailor messages to specific employee groups for more relevant and impactful communication.
Organizations that adopt mobile platforms see a marked improvement in communication and productivity. For example, engaged employees are 68% more likely to remain loyal, and mobile apps can reduce the impact of communication gaps on productivity and satisfaction.
How Employee Mobile Apps Engage the Disconnected Workforce
Employee mobile apps are designed to meet the needs of disconnected workforces, offering a streamlined, user-friendly platform for real-time updates and engagement.
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Instant Push Notifications
Keep employees informed with real-time alerts for critical updates, such as scheduling changes, safety announcements, or company-wide news. -
Centralized Communication Hub
Provide employees with a single platform to access resources like shift schedules, Total Rewards Statements, and policy documents all from their mobile devices. -
Multilingual Support
Ensure inclusivity by delivering content in multiple languages to accommodate diverse workforces. -
Customizable Content Streams
Segment communications by role, department, or location to ensure employees receive only the information relevant to them. -
Employee Feedback Tools
Use in-app surveys and feedback forms to gather insights directly from employees, fostering two-way communication and engagement. -
Why Mobile Engagement is a Business Priority
Investing in mobile solutions isn’t just about convenience, it’s a strategic move to enhance employee satisfaction, productivity, and loyalty. By equipping employees with the tools to stay informed, companies can:
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● Boost Engagement: Engaged employees are 23% more productive.
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● Increase Productivity: Mobile apps boost worker productivity by 34%.
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● Enhance Flexibility: 68% of hybrid workers say flexible arrangements improve work-life balance.
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● Leverage Mobile Usage Trends: With 81% of people checking email on their smartphones, mobile platforms ensure important updates are accessible on devices employees use daily.
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● Reduce Turnover: A strong communication strategy reduces the costs and disruptions associated with high turnover rates.
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● Strengthen Culture: Consistent, inclusive communication fosters a sense of belonging and alignment with organizational values.
Empower Your Workforce with backstitch
Disconnected workforces are no longer a barrier to engagement with the right tools. backstitch’s mobile app empowers organizations to deliver real-time, targeted communication, ensuring every employee feels informed, valued, and connected.
Discover how backstitch can transform your communication strategy. Book a demo today to see our mobile app in action.
